All Events

20 Oct
US Fulbright alumnus Dr. Kenneth Allen Grossberg presents "Japan: A Consumer's Paradise...or not"
October 20, 2017 - 11:00 - Japanese Embassy, The Museum Tower, 19th floor, 4 Berkowitz St., Tel Aviv

US Fulbright alumnus Dr. Kenneth Allen Grossberg ('91-'92,TAU, Business Administration) will present a lecture on Japan's unique and contradictory consumer culture, its complex commercial environment and the challenges it presents to foreign marketers.

Japan is a society uniquely complex.  Often totally contradictory things can be said about it where both descriptions will be absolutely correct.  Japan's consumer culture also fits this split personality pattern.  Foreign visitors to Japan are often enchanted by the degree of service and caring they receive when engaged in even the simplest of consumer transactions, a phenomenon often described by the Japanese themselves with the term "omotenashi."  But there is another side to Japan's consumer culture as well, one that is as real as the unbelievably courteous and attentive behavior encountered everywhere.  Pricing, portion size, unavailability of products that could be easily found in countries less affluent, and other anomalies are part of the consumer experience, which simply makes Japan a challenge for foreign marketers and a complex commercial environment that is fascinating in its contradictions. We will explore this phenomenon in this lecture, which will be in English.
US Fulbright alumnus Kenneth Alan Grossberg was Professor of Marketing and Director of the Waseda Marketing Forum at Waseda Business School until mandatory retirement in 2016. He has been active in international business and management education for more than forty years, much of that time spent working in Japan and the Pacific Rim.  He currently serves as an advisor to the Knowledge Center for Innovation at the Technion – Israel Institute of Technology and mentors Israeli startups in his capacity as a strategist and global marketing expert. 

Kindly register here: 

This event is sponsored by the Embassy of Japan in cooperation with the Israel Japan Friendship Society.


Dr. Kenneth Allen Grossberg (learn more HERE)


06 Jun
Pre-departure orientation in Washington DC for all of the American grantees arriving in Israel during the 2017-2018 academic year.
June 6, 2017 - 11:00 to June 10, 2017 - 18:00
- Washington, D,C.

06 Jun
2017 Pre-Departure Orientation Day
June 6, 2017 -
11:00 to 19:30
- Beit HaTfutsot Museum – Museum of the Jewish People

United States-Israel
Educational Foundation


Embassy of the
United States


Pre-Departure Orientation Day

JUNE 6, 2017

(Please scroll to the bottom of the page for registration information)


Beit HaTfutsot Museum (Museum of the Jewish People), 15 Klausner St., Ramat Aviv, Tel Aviv
Tel Aviv University Campus
Waze: בית התפוצות – מוזיאון העם היהודי

Event Schedule:





Free networking by geographical area starting as early as 08:00


Welcoming Remarks

Zeevi Auditorium


Dr. Anat Lapidot-Firilla, Executive Director, USIEF
Mr. Thomas Genton, Counselor for Press and Cultural Affairs, US Embassy

Breakaway session:


Cultural Adjustment (Singles, General)

Zeevi Auditorium


Dr. Neta Kligler-Vilenchik
Dr. Hadas Skaat

Mr. George Deek
Mr. Zaki Djemal
Moderation by USIEF


Cultural Adjustment (Couples, Families)

Classroom 6


Professor Sheizaf Rafaeli
Mr.Ido Sivan Sevilla

Ms. Anat Szendro
Mr. Oded Oz
Moderator: Dr. Dimona Yaniv

Breakaway session:


Academic Adjustment (Studies)

Zeevi Auditorium


Professor Hanna Salman
Dr. Brian Rosen
Moderator: Mr. E. William Murad, Director, American Center Jerusalem


Academic Adjustment (Research)

Classroom 6


Dr. Lea David
Dr. Amit Sitt

Dr. Yasha Vilenchik
Dr. Samah Haiek
Moderation by USIEF

Breakaway session:


Scienceabroad- your home away from home

Zeevi Auditorium


Ms. Sigal Kis -Program Manager, Science Abroad


Back to Israel: Academy

Classroom 6


Same panel as Academic Adjustment (Research)






Free networking by discipline


Back to Israel: Your Rights

Zeevi Auditorium


Talk by representatives of Ministry of Aliyah and Integration


Professional Adjustment

Zeevi Auditorium


Dr. Hadas Raanan Kiperwas
Mr. Nissan Dar

Adv. Michal Harris
Ms. Tali Aronsky
Moderation by USIEF


Healthcare in the U.S.

Zeevi Auditorium


Mr. Haim Ohayon, VP Strategic Relations, David Shield, International Medical Insurance


Visa Information Session

Zeevi Auditorium


Talk by representatives of Consular Section, U.S. Embassy


End of Event



EducationUSA advisor, Mr. Ralph M. Amelan, will be present at the event to answer questions.


Registration Information:

Register by email:
Register by phone: 03-5213800 (Ahuva), Monday-Thursday 09:00 until 16:00, Friday 9:00 until 13:00

To register, please provide us the following details in English:
•    Name
•    Phone number

•    Email address
•    US institution + State
•    Degree
•    Field of study

Fee: 100 New Israeli Shekels per person. Cash only, to be paid at the registration.
New Fulbright grantees and their guests (1 guest per grantee) are exempt from payment.

26 Apr
Central Fulbright Alumni Community Meet Up Featuring Goren Gordon
April 26, 2017 -
02:00 to 16:00
- Capsule Building, Porter School of Environmental Studies, Tel Aviv University

Alumni from Tel Aviv University and Central Israel met up with US Fulbrighters based at TAU/Central Israel. The program featured a presentation by Fulbright postdoc alumnus and Head of TAU's Curiosity Lab, Dr. Goren Gordon, "On Curiosity of Robots and Children," and a tour of Israel's greenest building, TAU's Capsule Building, at the Porter School of Environmental Studies with the school's Professional Director, Dr. Arie Nesher.


Machine learning in the service of education- Alumnus Dr. Goren Gordon, Head of TAU's Curiosity Lab, presents his robot "Howie," who has learned to be curious.


"On Curiosity of Robots & Children"- Alumnus Dr. Goren Gordon, Head of TAU's Curiosity Lab, delivers a truly unique lecture to alumni & US Fulbrighters.



Alumnus Dr. Goren Gordon (far left) Head of TAU's Curiosity Lab, with alumni, US Fulbrighters, Fulbright staff, and his two curious robots. 



What is curiosity? Alumnus Goren Gordon has an equation! 




Alumni & US Fulbrighters get an intro to the greenest building in Israel, TAU's Capsule Building, Porter School for Environmental Studies, with the school's Professional Director, Dr. Arie Nesher.



On the green roof of TAU's Capsule Building, Porter School for Environmental Studies, with the school's Professional Director, Dr. Arie Nesher, Alumni & US Fulbrighters.


Gray-water recycling, solar tube energy collection- Dr. Arie Nesher shares with alumni and US Fulbrighters about the cutting edge green technology employed by TAU's Capsule Building, Porter School for Environmental Studies.


The atrium of Israel's greenest building-TAU's Capsule Building, Porter School for Environmental Studies, with the school's Professional Director, Dr. Arie Nesher, Alumni & US Fulbrighters.



23 Apr
FLTA Outreach Session Featuring Alumni
April 23, 2017 -
11:30 to 13:00
- The Arab Academic College of Education, Haifa

Fulbright- Foreign Language Teaching Assistant (FLTA) alumni, Iyad Malouf and Haya Khaldy, shared their experiences with students in an Outreach Session in cooperation with Fulbright Program Manager, Mr. Yaron Pearl, and Dr. Randa Abbas, Dean of The Arab Academic College of Education in Haifa.







14 Mar
Haifa/North Alumni Welcome US Fellows
March 14, 2017 -
12:45 to 16:00
- Haifa University, Education & Sciences Building

Fulbright alumni from Haifa/North welcomed the current US Fellows based at Haifa University & the Technion.

What will future learning spaces look like? 

The program included an introduction to the University of Haifa's Israel Center Of Research Excellence (I-CORE) composed of researchers from the University of Haifa, the Technicon, Ben-Gurion University & the Herzlyia Interdisciplinary Center. The research center is called "Learning in a Networked Society" (LINKS) and whose mission is the generation of a critical mass of research that will bring about a paradigm shift in the preparation of citizens for lifelong learning in today's information-based, networked society. The group got an introduction to LINKS's "Future Learning Spaces" (FLS) project with two guides: Dr. Oren Golan- Fulbright postdoc alumnus and LINKS principal researcher, faculty member in the Education Department (Haifa University); and Eldar Fehl - LINKS's Future Learning Spaces Coordinator & Technical Director, member of Dr. Golan's Net Lab on communities, new media & education.

What was the material culture in the Land of Israel in ancient times?

The group then had a guided tour of the Hecht Museum which showcases archaeological artifacts from the Canaanite period to the end of the Byzantine period. Highlights included the 2,400-year-old Ma'agan Mikhael Ship, and impressive 19th century works by Van Gogh, Manet, Monet, Pissarro, Soutine, & Modigliani.

We ended the day with refreshments at Aroma Café.

A special thanks to our alumni based in the north: Oren Golan​, Nurit Novis, Bracha Nir, Shakhar Rahav, Yotam Hotam, Maria Jammal, Reuven Yeshurun, Aharon Loewenstein, Liron Yedidsion, Michael Stiassnie; and our US fellows: Maerra Shreiber, Hanna Salman and Peri Buch.


Fulbright alumni and US fellows at Aroma Cafe, Haifa University


What does it mean to be a teacher today? What is learning in 2017? Alumni and US fellows discuss the issues at the "Future Learing Spaces" Project at Haifa University.


Touring the Hecht Museum, Haifa University